THE LAW OF SUCCESS Lesson One THE MASTER MIND

THE LAW OF SUCCESS

Lesson One

THE MASTER MIND

"You Can Do It if You Believe You Can!"

THIS is a course on the fundamentals of Success.

Success is very largely a matter of adjusting one's

self to the ever-varying and changing environments of

life, in a spirit of harmony and poise.  Harmony is

based upon understanding of the forces constituting

one's environment; therefore, this course is in reality

a blueprint that may be followed straight to success,

because it helps the student to interpret, understand

and make the most of these environmental forces of

life.

Before you begin reading this post

you should know something of the history of

the course. You should know exactly what the course

promises to those who follow it until they have

assimilated the laws and principles upon which it is

based. You should know its limitations as well as its

possibilities as an aid in your fight for a place in the

world.

From the view point of entertainment the Law of

Success course would be a poor second for most any

of the monthly periodicals of the "Snappy Story"

variety which may be found upon the news stands of

today.

The course has been created for the serious-minded person who devotes at least a portion of his or

her time to the business of succeeding in life. Th e

author of the Law of Success course has not intended

to compete with those who write purely for the

purpose of entertaining.

The author'saim, in preparing this course, has

been of a two-fold nature, namely, first-to help the

earnest student find out what are his or her

weaknesses, and, secondly-to help create a DEFINITE

PLAN for bridging those weaknesses.

The most successful men and women on earth

have had to correct certain weak spots in their

personalities before they began to succeed. The most

outstanding of these weaknesses which stand between

men and women and success are INTOLERANCE,

CUPIDITY, GREED, JEALOUSY, SUSPICION,

REVENGE, EGOTISM, CONCEIT, THE TENDENCY

TO REAP WHERE THEY HAVE NOT SOWN, and the

HABIT OF SPENDING MORE THAN THEY EARN.

All of these common enemies of mankind, and

many more not here mentioned, are covered by the

Law of Success course insuch a manner that any

person of reasonable intelligence may master them

with but little effort or inconvenience.

You should know, at the very outset, that the Law

of Success course has long since passed through the

experimental state; that it already has to its credit a

record of achievement that is worthy of serious

thought and analysis. You should know, also, that the

Law of Success course has been examined and

endorsed by some of the most practical minds of this

generation.

The Law of Success course was first used as a

lecture, and was delivered by its author in practically

every city and in many of the smaller localities,

throughout the United States, over a period of more

than seven years. Perhaps you were one of the many

hundreds of thousands of people who heard this

lecture.

During these lectures the author had assistants

located in the audiences for the purpose of

interpreting the reaction of those who heard the

lecture, and in this manner he learned exactly what

effect it had upon people. As a result of this study and

analysis many changes were made.

The first big victory was gained for the Law of

Success philosophy when it was used by the author as

the basis of a course with which 3,000 men and

women were trained as a sales army. The majority of

these people were without previous experience, of any

sort, in the field of selling. Through this training they

were enabled to earn more than One Million Dollars

($1,000,000.00) for themselves and paid the author

$30,000.00 for his services, covering a period of

approximately six months.

The individuals and small groups of salespeople

who have found success through the aid of this course

are too numerous to be mentioned in this Introduction,

but the number is large and the benefits they derived

from the course were definite.

The Law of Success philosophy was brought to

the attention of the late Don R. Mellett, former

publisher of the Canton (Ohio) Daily News, who

formed a partnership with the author of the course and

was preparing to resign as publisher of the Canton

Daily News and take up the business management of

the author's affairs when he was assassinate don July

16, 1926.

Prior to his death Mr. Mellett had made

arrangements with judge Elbert H. Gary, who was then

Chairman of the Board of the United States Steel

Corporation, to present the Law of Success course to

every employee of the Steel Corporation, at a total

cost of something like $150,000.00. This plan was

halted because of judge Gary's death, but it proves

that the author of the Law of Success has produced an

educational plan of an enduring nature. Judge Gary

was eminently prepared to judge the value of such a

course, and the fact that he analyzed the Law of

Success philosophy and was preparing to invest the

huge sum of$150,000.00 in it is proof of the

soundness of all that is said in behalf of the course.

You will observe, in this General Introduction to

the course, a few technical terms which may not be

plain to you. Do not allow this to bother you. Make no

attempt at first reading to understand these terms.

They will be plain to you after you read the remainder

of the course. This entire Introduction is intended

only as a background for the other fifteen lessons of

the course, and you should read it as such. You will

not be examined on this Introduction, but you should

read it many times, as you will get from it at each

reading a thought or an idea which you did not get on

previous readings.

In this Introduction you will find a description of

a newly discovered la w of psychology which is the

very foundation stone of all outstanding personal

achievements. This law has been referred to by the

author as the "Master Mind," meaning a mind that is

developed through the harmonious co-operation of two

or more people who ally themselves for the purpose of

accomplishing any given task.

If you are engaged in the business of selling you

may profitably experiment with this law of the

"Master Mind" in your daily work. It has been found

that a group of six or seven salespeople may use the

law so effectively that their sales may be increased to

unbelievable proportions.

Life Insurance is supposed to be the hardest thing

on earth to sell. This ought not to be true, with an

established necessity such as life insurance, but it is.

Despite this fact, a small group of men working for

the Prudential Life Insurance Company, whose sales

are mostly small policies, formed a little friendly

group for the purpose of experimenting with the law

of the "Master Mind," with the result that every man

in the group wrote more insurance during the first

three months of the experiment than he had ever

written in an entire year before.

What may be accomplished through the aid of this

principle, by any small group of intelligent life-insurance salesmen who have learned how to apply the

law of the "Master Mind" will stagger the imagination

of the most highly optimistic and imaginative person.

The same may be said of other groups of

salespeople who are engaged in selling merchandise